Monday, September 23, 2013

FRAAS Debuts New Fall Scarf Styles

ABCD Diaries was given samples for review purposes only. We were in no other way compensated. The opinions expressed in this post are ours and ours alone


"Over the years, season after season, scarves and wraps have been adorning the outfits of celebrities, trendsetters and fashion leaders. Scarves are adding the excitement of an eye-catching accessory to every look from jeans to dresses, and wraps and have become the new year-round outerwear. As the leading company in this category, FRAAS builds a collection that amazes and impresses its clientele collection after collection. 

The newest FRAAS line features distinctive styling that updates and/or coordinates with existing wardrobes as well as the up-to-the minute fashion. There are a variety of yarns and techniques so that every climate and preference is properly addressed. Retails range from $26-$100, giving the customer plenty of affordable options. There is no other fashion accessory that makes such a strong and long lasting fashion statement at this price point! Scarves are the savviest accessory for both gift and self purchase and with so many available sizes, color ways and shapes, one can create a distinctive look with the way it is tied or layered and matched with an outfit. Some do double duty and can be used as a shawl or scarf and can be discreetly packed for travel or dining...even a cool office. Wraps and related products such as the ruana, cape, poncho or stole silhouette are a big story going forward and work alone, as a layering component, or as outerwear. Consumers also love the ease of the infinity silhouette; therefore several options have been included for 2013."

We reviewed one of the pretty scarves above, style 060607.

"060607 is an ideal style to celebrate the new Fall season. It reverses so that two distinctive looks are possible and comes in four flattering shades, petrol, dark red, purple and black. It is a super-soft mix of viscose and acrylic and 14 x72 inches. Affordably priced at $40, it is an excellent style for gifting or self purchase."

What we thought:  This scarf is so lightweight and soft.  I love that each side has a different really adds another level of texture that is really unique.  It makes a great addition to my fall wardrobe and should transcend smoothly into the winter and spring seasons as well.  It looks especially great with jeans...another fall wardrobe staple:)  ABCD Diaries gives this gorgeous FRAAS scarf an A+! 

FRAAS products are sold worldwide via department and specialty stores as well as online retailers. They may also be ordered from the company by calling 212-575-0191. Select styles are available on and

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